Napier is known around the world as the Art Deco Capital. After a devastating earthquake in 1931 flattened most of the city centre, Napier was rebuilt in the architectural style of the time — Art Deco. Today, the city has one of the most complete collections of Art Deco buildings anywhere in the world. Here's how to make the most of it.
On 3 February 1931, a 7.8-magnitude earthquake struck Hawke's Bay, killing 256 people and levelling most of Napier's commercial centre. Fires broke out across the city, destroying whatever the quake had left standing. In the rebuild that followed, architects designed buildings in the fashionable Art Deco and Spanish Mission styles of the era — giving Napier the distinctive look it still carries today.
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One of the most photographed buildings in Napier. Designed by E.A. Williams in 1932, it features zigzag patterns, sunbursts, and geometric shapes that define the Art Deco style. It sits on the corner of Tennyson Street and is a must-see on any walk through town.
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Just across the railway line in Ahuriri, this 1933 building is considered one of the finest examples of Art Deco architecture in the Southern Hemisphere. The roses, raupo, and geometric details on the exterior are incredible. Definitely worth the short walk from the main strip.
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The Art Deco Trust runs daily guided walks from their centre at the former Women's Rest on Memorial Square. The 10am walk includes a short film and a one-hour guided walk from $33 per person. The 2pm walk is longer and more in-depth. You can also buy a self-guided walk download for $10 if you'd rather go at your own pace.
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For something special, the Art Deco Trust also offers guided tours in beautifully restored vintage cars. It's a unique way to see the city's architecture and hear the stories behind the buildings. Tours start from $270 for up to 4 people.
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The heart of Art Deco Napier. Walk down these two streets in the city centre and you'll see dozens of restored facades — pastel colours, curved parapets, symmetrical lines, and ornamental details everywhere. Many of the buildings now house cafes, shops, and bars, so it's easy to combine sightseeing with a stop for food.
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Every February, thousands of people dress in 1930s attire and descend on Napier for the world-famous Art Deco Festival. There's vintage cars, live jazz, swing dancing, parades, and the whole city gets into the spirit. If you're planning a trip, it's worth timing it around the festival. Winter Deco in July is the smaller sibling event.
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The Art Deco Trust's visitor centre is at the former Women's Rest building on Memorial Square (5 Clive Square East). It's open daily 9am–5pm and has exhibits, a gift shop with Art Deco-inspired souvenirs, and is the starting point for all guided tours. Entry to the centre is free.
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